Can a historic company turn around through digital?
The Hyperbaric Centre was founded in 1989 in Ravenna as a division of RANA, a diving company which, at the time of the foundation of the medical department, had already been active in the area for over 25 years, providing assistance to companies such as Agip in gas extraction work off the coast of Romagna. In fact, hyperbaric oxygen therapy is frequently used to treat various problems that can arise during immersion activities: this was one of the reasons why the Ravenna AUSL accepted the idea. In 1995, a second centre was opened in Bologna, which was transferred in 2010 to Quarto Inferiore, a few kilometres from the city.
All digital communication channels with the outside world, from email to social networks, have been unified in HubSpot into a centralised inbox, providing the company with simpler and more accurate information management. In addition, with the Service package, a Knowledge Base has been created with the most frequently asked questions from users, an automatic chatbot that is activated when the user accesses the site and a ticketing service useful for effectively managing all internal secretarial processes.
Discover our work for the Hyperbaric Centre of Bologna and Ravenna:
