BUYER PERSON

The importance of the Buyer Persona to increase your customers

We identify your typical customer

Adopting a Inbound Marketing strategy without having defined the Buyer Persona is like thinking of building a house from the roof up instead of from the foundations.

If you are planning to set up a website, open an e-commerce, write an article for a company blog, acquire new contacts etc., you will first have to identify to whom your content and messages should be directed.

We start

BUYER PERSON

The importance of the Buyer Persona to increase your customers

We identify your typical customer

Adopting a Inbound Marketing strategy without having defined the Buyer Persona is like thinking of building a house from the roof up instead of from the foundations.

If you are planning to set up a website, open an e-commerce, write an article for a company blog, acquire new contacts etc., you will first have to identify to whom your content and messages should be directed.

We start

The protagonist of Inbound marketing is the Buyer Persona

Having a clear Buyer Persona means producing ad hoc content capable of intercepting the users most likely to buy when they need your company most!

What is the Buyer Persona?

"A Buyer Persona is a semi-imaginary representation of your ideal customer, based on market research and the real data you have on existing customers.

When creating a Buyer Persona, customer demographics, behaviour patterns, motivations and goals must be taken into account. The more detailed this description, the better.

Buyer personas are a great help in organising and understanding your company. A detailed description of the Buyer Persona will help you determine which activities to focus on so that you don't waste time with offers and content that are not of interest to them. As a result, you will be able to attract the most valuable visitors, contacts and customers to your company. (Hubspot)

Buyer personas help you to really empathise with your customers and understand what and how they buy, what motivates them to buy certain products and services. This leads you to create tailored content that attracts more visitors to your site and converts them into customers.

Why is it important to define Buyer Personas?

Identifying your company's Buyer Persona in detail allows you to:

  • create content that is meaningful to that exact target audience (an article with the title "Energy saving" is quite different from "Energy saving for food SMEs", isn't it?).
  • attracting visitors with a high percentage of being converted into customers
  • gaining their trust
  • use their own language
  • intercept them in the channels they frequent.

Remember: you don't want to attract every user to your site, but only those who have the greatest chance of becoming customers. To do this, you need to know them well.

Thanks to the creation of Buyer Persona's, your content will really grab the attention of the users most likely to buy.

Beingclear about who your Buyer Persona is not only helps you in the "attraction" phase, but also in the contract closure phase: keep the conversation alive with your leads to take them to the more advanced stages of the Buyer's Journey.

Why is it important to define Buyer Personas?

Identifying your company's Buyer Persona in detail allows you to:

  • create content that is meaningful to that exact target audience (an article with the title "Energy saving" is quite different from "Energy saving for food SMEs", isn't it?).
  • attracting visitors with a high percentage of being converted into customers
  • gaining their trust
  • use their own language
  • intercept them in the channels they frequent.

Remember: you don't want to attract every user to your site, but only those who have the greatest chance of becoming customers. To do this, you need to know them well.

Thanks to the creation of Buyer Persona's, your content will really grab the attention of the users most likely to buy.

Beingclear about who your Buyer Persona is not only helps you in the "attraction" phase, but also in the contract closure phase: keep the conversation alive with your leads to take them to the more advanced stages of the Buyer's Journey.

Do you want to create Buyer Personas that make your company's inbound marketing strategy really effective?

Talk to us

Remember: the better the work done during the creation and identification of Buyer Persona, the more effective your inbound marketing strategy will be!

Now that you understand the importance of this step, you may be wondering how you can create a Buyer Persona.

It is important not to use assumptions, but to base them on real data from market research carried out by means of interviews, surveys, questionnaires to be proposed to people:

  • your satisfied and unsatisfiedcustomers
  • lead
  • potential customers who approached your company thanks to external references

The aim is to collect real information and data on your ideal consumers and identify trends to enable you to identify the "WHY?", the deep motivations that lead users to buy from you.

Try, for example, sending a survey to your newsletter subscribers asking what they prefer about your products and services, what problems they have solved or what difficulties they have had.

Collect data, evidence and trends on:

  • Socio-demographic data: age, sex, educational qualification, profession, income, family situation
  • Behaviour: How do you inform yourself? How do you buy?
  • Goals that your ideal customer intends to achieve
  • Challenges and problems
  • What can your product/service do to help the Buyer Person achieve their goals or overcome their challenges and problems?

Once you have collected this data, you have to create a real card with a proper name, a photo, a story and details of the challenges, goals and difficulties of your Buyer Persona.

Understanding challenges, goals and difficulties helps you to talk about these "pain points", to propose solutions that potential customers really need and to avoid just writing about how beautiful and perfect your product is.

Doubts about your company's web-marketing strategy?

Contact us for a chat

Let's have a coffee

Whatever your request, write to us or visit us