CHARTING A COURSE TOGETHER
Good corporate communication starts with the correct optimisation of the site, starting with a good choice of domain and hosting and continuing with important details such as procedures for speeding up the site, which is no small matter, or responsive design to ensure correct usability from all mobile devices, with any operating system.
The website should also be promoted effectively on the web to achieve the set business objectives: it is important that the contents are written (or revised) in order to achieve the best possible search engine rankings. Being present on the Web with your own website is important, doing it in the best possible way is the winning move to project yourself towards new destinations.

How do we work to optimise
your website?
The mission of SocialCities for your web portal moves through different areas: from good graphic performance, commensurate with offering the best possible User Experience (UX), to full compliance with legal obligations under current legislation. However, it is with a view to optimising your website that one of the main planks is raised that can offer those who visit your site an experience to remember and repeat.

Promotion strategies for websites
Find out how to expand your business with the right content strategy:
reach your goals with search engines

Data analysis
Whether your website is brand new or being revamped, the Web Analytics phase is essential to gain a better understanding of the digital performance of your company, sector and competitors, integrating the data obtained with statistics from the offline world.

Buyer persona and tone of voice
What is the average customer you intend to address? What communication style does he appreciate? It is important to carry out all the evaluations that lead to the identification of the buyer persona, the ideal customer, and his or her purchase path, finding the right mood to reach him or her and bring him or her to the site.

Page structure
Intuitive and user-friendly homepage, from which a solid and linear hierarchical tree branches out: the structure of the pages within the site is of fundamental importance from the point of view of promoting the site, as it helps Google to better understand the direction being taken.

Attention to detail in content
Not only texts: copywriting is important, but there are many tricks that can bring numerous advantages to your promotion strategy. Such as? Correct selection ofkeywords, taking care of internal and external links, use of structured data and rich snippets.


Case history - Sipla PROSGM
Sipla PROSGM is a group made up of four companies based in Crespellano, a hamlet in the scattered municipality of Valsamoggia, which operates as a provider of integrated services to support manufacturers of automatic packaging and industrial automation machines, handling every stage of production from initial design to testing and final installation.