Optimisation and promotion

of your website

The right trajectory
for your online strategy.

Launch your site high with natural ambition: optimise propulsion with the right content and achieve your goals.

An underperforming website is the worst advertisement for your company. The focus of attention in the business world is gradually shifting more and more towards the web, which is why it is important to have technologies and, above all, strategies that prevent the dispersion of company assets.

We start

Optimisation and promotion

of the website

The right trajectory
for your online strategy

Launch your site high with natural ambition: optimise propulsion with the right content and reach your goals

We start

CHARTING A COURSE TOGETHER

Good corporate communication starts with the correct optimisation of the site, starting with a good choice of domain and hosting and continuing with important details such as procedures for speeding up the site, which is no small matter, or responsive design to ensure correct usability from all mobile devices, with any operating system.

The website should also be promoted effectively on the web to achieve the set business objectives: it is important that the contents are written (or revised) in order to achieve the best possible search engine rankings. Being present on the Web with your own website is important, doing it in the best possible way is the winning move to project yourself towards new destinations.

How do we work to optimise
your website?

The mission of SocialCities for your web portal moves through different areas: from good graphic performance, commensurate with offering the best possible User Experience (UX), to full compliance with legal obligations under current legislation. However, it is with a view to optimising your website that one of the main planks is raised that can offer those who visit your site an experience to remember and repeat.

The choice of a quality domain and uptime hosting is only the first but fundamental step in terms of website performance , one of the key concepts in terms of optimisation. Next, in chronological order - but not in importance - is the pursuit of good technical practices to ensure full accessibility from mobile devices.

In addition, the correct optimisation of the site depends on the choices that guarantee reactivity in loading the pages, taking care of all the devices that weigh down the site, from the correct choice of graphic components to the elimination of duplicate or useless code components for the correct functioning of the site.
We have only one objective: to make your website the best sales tool.

Promotion strategies for websites

Find out how to expand your business with the right content strategy:
reach your goals with search engines

Data analysis

Whether your website is brand new or being revamped, the Web Analytics phase is essential to gain a better understanding of the digital performance of your company, sector and competitors, integrating the data obtained with statistics from the offline world.

Buyer persona and tone of voice

What is the average customer you intend to address? What communication style does he appreciate? It is important to carry out all the evaluations that lead to the identification of the buyer persona, the ideal customer, and his or her purchase path, finding the right mood to reach him or her and bring him or her to the site.

Page structure

Intuitive and user-friendly homepage, from which a solid and linear hierarchical tree branches out: the structure of the pages within the site is of fundamental importance from the point of view of promoting the site, as it helps Google to better understand the direction being taken.

Attention to detail in content

Not only texts: copywriting is important, but there are many tricks that can bring numerous advantages to your promotion strategy. Such as? Correct selection ofkeywords, taking care of internal and external links, use of structured data and rich snippets.

Case history - Sipla PROSGM

Sipla PROSGM is a group made up of four companies based in Crespellano, a hamlet in the scattered municipality of Valsamoggia, which operates as a provider of integrated services to support manufacturers of automatic packaging and industrial automation machines, handling every stage of production from initial design to testing and final installation.

SocialCities collaborated with Sipla first in the construction of the company website, consisting of a main portal and four sub-domains (one for each service), and then in the strategic project of content optimisation and promotion following SEO best practices.

In particular, the search engine optimisation project started with an in-depth research phase to find the best performing keywords in the company's sectors of operation. Subsequently, the work developed into a complete revision of all the pages of the site, with particular attention to those most relevant from a business perspective.

Visit the Sipla website