HOW TO FIND NEW LIFE FORMS?
How often do you turn to the web in search of an opportunity or to solve a problem? This is where the company must be ready to provide answers or useful information that will satisfy the Internet user. What's more, all actions taken are fully measurable: through analysis you can understand what is working and what needs to be corrected.
Joint mission, intergalactic success
SocialCities is an agency that specialises in inbound marketing: we have relied on this method since our inception, and today, thanks to our partnership with HubSpot, we can count on a highly accredited partner.
Why? Because HubSpot has... created Inbound Marketing, born in 2005 in the US, and its marketing software makes it the platform par excellence in the industry.
Is that all? No: there is a much broader horizon for your company! We are a Google Partner agency, which allows us to take advantage of the resources of the world's most widely used search engine and put the knowledge we have acquired at your disposal!
1 method, 4 steps:
how does inbound marketing work?
Attraction
The inbound method, in the first phase, involvesattracting users who do not yet know your company to the website, in order to turn them into visitors.
Useful tools:
SEO
Corporate blog
Social media
Conversion
In the second phase with the conversion process the visitor becomes a contact: data (at least name and email address) in exchange for valuable content.
Useful tools:
Call to action
Landing pages
Contact forms
Closing
This is the phase in which the company manages to sell the product or service: thanks to lead nurturing and content strategy, the right contact is transformed into a customer.
Useful tools:
CRM
E-mail marketing
Marketing automation
Loyalty
Do not abandon your customers: involve them in the post-purchase phase so that they continue to buy and recommend your company to other users.
Useful tools:
Smart Content
Social Monitoring
Personalised content
Avoid failure with Inbound best practices
Inbound marketing can only produce the desired results if it is backed up by a precise and timely strategy that uses content to achieve business objectives. For this reason, we recommend that you exploit three winning tactics:
Market analysis
It is important in an inbound strategy to carry out a comprehensive study of your industry and competitors. This will help you understand the strengths you can build on and the weaknesses you need to improve, as well as the opportunities you can exploit and the risks that can hold your business back.
Buyer persona and buyer's journey
One of the most common problems we have encountered with our clients is that of lack of target segmentation. Identifying a buyer persona, the ideal type of customer we want to address, and structuring a buyer's journey can be the winning move.
Content Marketing
As you may have read in the previous paragraphs, content marketing is at the heart of any self-respecting inbound strategy. The right content to the right contact enables your company to attract people who are genuinely interested in buying your products and services.
RE2N, between innovation and sustainability
RE2N is a Bologna-based company, founded in 2013, which in a very short time has made its mark in the field ofcorporate innovation, accompanying businesses on a path of growth.
The aim of RE2N (which today has clients of the calibre of TIM, A2A and Gruppo Hera) is to help companies with digital solutions that, over time, will help them become sustainable and innovative.
And what company are you?
Any web marketing strategy must be differentiated according to the business reality:
how structured is your business? Who are your target customers?
Learn more by studying the specific digital routes for services dedicated to you!
B2B
If your target group consists mainly of other companies, this is the right section for you!
B2C
Finding the right paths and methodologies
to address the final consumer through the network.
Startup
Our agency was born from... a startup! Discover our story and how we can help you.