Inbound Marketing - SocialCities
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Inbound Marketing

Gravitational pull towards your business


Why look for new customers when you can get them comfortably?


Is traditional marketing dead? Maybe not quite yet, but it is certain that it is a very annoying mechanism for the user. The advertisements that interrupt your favourite TV programmes, not to mention the mealtime phone calls from the phone companies...

There is (fortunately) a much less interruptive and, above all, effective means of marketing for the company. This isInbound Marketing, a strategic approach that aims to get the visitor's attention through an informed question, and then turn them into a customer.


Inbound Marketing

Gravitational pull towards your business


Why look for new customers when you can get them comfortably?


Is traditional marketing dead? Maybe not quite yet, but it is certain that it is a very annoying mechanism for the user. The advertisements that interrupt your favourite TV programmes, not to mention the mealtime phone calls from the phone companies...

There is (fortunately) a much less interruptive and, above all, effective means of marketing for the company. This isInbound Marketing, a strategic approach that aims to get the visitor's attention through an informed question, and then turn them into a customer.

How often do you turn to the web in search of an opportunity or to solve a problem? This is where the company must be ready to provide answers or useful information that will satisfy the Internet user. What's more, all actions taken are fully measurable: through analysis you can understand what is working and what needs to be corrected.

HOW TO FIND NEW LIFE FORMS?

How often do you turn to the web in search of an opportunity or to solve a problem? This is where the company must be ready to provide answers or useful information that will satisfy the Internet user. What's more, all actions taken are fully measurable: through analysis you can understand what is working and what needs to be corrected.

Joint mission, intergalactic success

SocialCities is an agency that specialises in inbound marketing: we have relied on this method since our inception, and today, thanks to our partnership with HubSpot, we can count on a highly accredited partner.

Why? Because HubSpot has... created Inbound Marketing, born in 2005 in the US, and its marketing software makes it the platform par excellence in the industry.

Is that all? No: there is a much broader horizon for your company! We are a Google Partner agency, which allows us to take advantage of the resources of the world's most widely used search engine and put the knowledge we have acquired at your disposal!


1 method, 4 steps:

how does inbound marketing work?



Attraction

The inbound method, in the first phase, involvesattracting users who do not yet know your company to the website, in order to turn them into visitors.

Useful tools:
SEO
Corporate blog
Social media


Conversion

In the second phase with the conversion process the visitor becomes a contact: data (at least name and email address) in exchange for valuable content.

Useful tools:
Call to action
Landing pages
Contact forms


Closing

This is the phase in which the company manages to sell the product or service: thanks to lead nurturing and content strategy, the right contact is transformed into a customer.

Useful tools:
CRM
E-mail marketing
Marketing automation


Loyalty

Do not abandon your customers: involve them in the post-purchase phase so that they continue to buy and recommend your company to other users.

Useful tools:
Smart Content
Social Monitoring
Personalised content


Avoid failure with Inbound best practices


Inbound marketing can only produce the desired results if it is backed up by a precise and timely strategy that uses content to achieve business objectives. For this reason, we recommend that you exploit three winning tactics:


And what company are you?


Any web marketing strategy must be differentiated according to the business reality:
how structured is your business? Who are your target customers?

Learn more by studying the specific digital routes for services dedicated to you!

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