Why is content important for companies?
Content is the main point of contact on the web
between your company and those who might buy your products and services.
Attraction
In the first phase you attract visitors to
who are most likely to turn into actual customers.
Conversion
In the second phase you convert visitors into contacts, collecting data to get back in touch with them.
Closing
In the closing phase, content helps you to keep the conversation alive with contacts and turn them into actual customers.
Loyalty
Building loyalty is the next step in turning your customers into real promoters of your company.