Why is content important for companies?
Content is the main point of contact on the web
between your company and those who might buy your products and services.
![SC-Content-Marketing-icon-1](https://socialcities.it/wp-content/uploads/2021/05/SC-Content-Marketing-icona-1.png)
Attraction
In the first phase you attract visitors to
who are most likely to turn into actual customers.
![SC-Content-Marketing-icon-2b](https://socialcities.it/wp-content/uploads/2021/07/SC-Content-Marketing-icona-2b.png)
Conversion
In the second phase you convert visitors into contacts, collecting data to get back in touch with them.
![SC-Content-Marketing-icon-3b](https://socialcities.it/wp-content/uploads/2021/07/SC-Content-Marketing-icona-3b.png)
Closing
In the closing phase, content helps you to keep the conversation alive with contacts and turn them into actual customers.
![SC-Content-Marketing-icon-4b](https://socialcities.it/wp-content/uploads/2021/07/SC-Content-Marketing-icona-4b.png)
Loyalty
Building loyalty is the next step in turning your customers into real promoters of your company.