Design and graphics
Take care of your online image
Elements of style and usability for your customers' online journey.
Have you ever wondered why astronauts' suits bear the flag of the wearer's country on the left arm? This is an often underestimated, but extremely important element: it makes the space traveller recognisable when he puts on his helmet in the spacewalk.
Space, after all, is not so distant from the web. From a corporate point of view, in order to be visible in the boundless immensity of the Web universe, it is essential that the image offered to the world presents unique and easily recognisable elements, which will remain impressed on those who visit your online spaces, starting with your website.
Our design and graphics experts work to ensure that your company has the best possible brand identity, coordinating offline and online activities. A winning image to be integrated into the web design, so as to offer internet users the right correlation between visual impact and usability, respecting User Experience (UX) and User Interface (UI), so that your customer's online journey is pleasant, fluid and unforgettable, as we like it. As everyone likes it.
Brand Identity & Brand Design
Think of the world's most famous brands and how they are easily traced back to logos, fonts and colours that tell the story of the company beyond any textual element, in a unique and widely recognisable way. Aneffective and coordinated image is an essential element for any company that aims to sell more, whether it is a multinational or a small up-and-coming business, even if it is just starting up.
There is no detail that can be overlooked. That is why every person in our team wants to build the perfect brand identity, usable from the first interaction with the potential customer to the ultimate retention.
The package we will deliver to you contains all the elements needed to make you visible and recognisable on online and offline channels, both for rebranding & restyling projects and for those born from scratch. Starting from an analysis of your company values, target audience and competitors, we will develop a strategy to personalise your brand and communication tools, from the impactful company naming to the definition of the visual aspect consistent with the professional brand design plan.
A telescope pointed at your brand
This is, in a nutshell, our goal as an agency. Our daily work is aimed at achieving the best possible results to make your company stand out. In order to be a star that everyone can see, it is important that your identity is solid and clear: this is where you need to start so that everyone can recognise you and identify you as the guide on their path. This is why we want to offer you a complete service, capable of enhancing the value of your business, with priority given to the web channels but without forgetting the component outside the network.
Brands and logos
Brands and logos are at the heart of branding. They are one of the most important and delicate aspects in defining a company's corporate identity. Over time, we have cultivated experience not only in the field of design, but also in the legal field: that is why we can offer you the necessary advice for the registration of your trademark.
Style manual
The style manual is an indispensable document for maintaining consistency in communication, in terms of design, between the various online channels (website, blog, social media, etc.) and offline. It sets out and determines the guidelines for the coordinated and unambiguous treatment of the corporate image in order to facilitate easy identification.
360Ā° identity
You will have realised how important it is to have your brand design optimised for websites, social media, e-commerce portals, apps, landing pages and downloadable materials such as flyers and catalogues. But there's more: we also create, from a technical and graphic point of view, the more traditional paper flyers, business cards, displays and packaging elements, giving continuity to your image.
Elyx is one of the flagship products of Bisy, a young and flourishing company from Modena that operates in the facility management sector and has been in the energy market for a few years. Elyx is a platform for managing and analysing consumption within a company using a special monitoring tool.
SocialCities worked with Bisy right from the embryonic phase of the Elyx project, developing the strategy that led to the company's naming and simultaneously structuring a brand identity consistent with the service offered. Starting with the new logo, a graphic design process was then developed in which each piece of work complies with the style manual and ad hoc guidelines.
The visual design identified for Elyx has thus led to the creation of the web portal, in which content and graphics have been adopted to guarantee the best possible user experience, and has been used in parallel in advertising roll-ups and brochures used in offline events.
Our best examples:
