On-board tools for your best offer
Find out what you can incorporate into your digital strategy to make it effective and efficient.
SEO
The latest statistics show that 67% of traffic arrives at B2B sites via organic search on search engines. For this reason, we believe it is important to create a precise and accurate strategy that leverages on content to project towards new digital destinations.
Social Media Marketing
Creating content is not enough for an efficient marketing strategy. It is important to promote it on social networks in a timely and meticulous manner, identifying habits and paths taken by the ideal consumer(buyer persona) to sell more and, above all, better!
Marketing automation
In the B2B sector, it is essential to use the latest marketing automation systems (chatbots, automated emails, etc.) to obtain more contacts, and then educate them through lead nurturing so that we have a customer ready to acquire our products and services.
Advertising
Advertising campaigns, whether on social networks or Google Ads, are the most incisive means of reaching the multiplicity of interlocutors (companies, organisations, public bodies, decision makers, etc.) on the market: an investment capable of producing more visibility and, consequently, earnings.
How we build your digital strategy
Target definition
Not all B2B customers are the same, so it's important to precisely define your target audience and all of their possible touchpoints with your business, as well as the tone of voice with which you will interact with them on the various digital channels available.
EMC, outstanding machinery for wood and metal
The story of EMC began in 1999 in Monterenzio (BO). The experienced founders, who had been working in the woodworking machinery sector for over 30 years with world-leading companies, decided to produce on their own. This was just the beginning of rapid growth: the move to Imola (BO) in 2002 helped to increase the workload and access to new technologies and high levels of engineering.
