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CASE STUDY

 

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RE2N: Catalysts of sustainable innovation

RE2N is a company that operates in the field ofcorporate innovation, proposing innovative methodologies to improve internal and external assets. Through digital solutions and an ecosystem of Web Apps, RE2N (which today works with clients such as TIM, A2A and Gruppo Hera) aims to make the management of sustainability initiatives and Open Innovationprocesses efficient.

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The collaboration between RE2N and SocialCities began with the drafting of a customised Inbound Marketing plan, which began with the identification of the buyer persona to be targeted and the buyer's journey.

This allowed the creation of a conversion path for each of the two areas of business operations, with the production first of an editorial plan and then of content for blogs and social media.

The inbound strategy also includes digital PR activities and SEO review of company articles and downloadable materials integrated into the website, as well as options related to marketing automation and e-mail marketing, with specific workflows for different types of customers.

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The collaboration between RE2N and SocialCities began with the drafting of a customised Inbound Marketing plan, which began with the identification of the buyer persona to be targeted and the buyer's journey.

This allowed the creation of a conversion path for each of the two areas of business operations, with the production first of an editorial plan and then of content for blogs and social media.

The inbound strategy also includes digital PR activities and SEO review of company articles and downloadable materials integrated into the website, as well as options related to marketing automation and e-mail marketing, with specific workflows for different types of customers.

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At the same time, SocialCities took care of the drafting of the internal content of the site, using the most efficient SEO tools to facilitate the search for the best performing keywords and promote better positioning on search engines, as well as the graphic design of the mockup subsequently used.

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