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May 15, 2020

Google steps in to help Hotels with Pay Per Stay

During the pandemic, the hospitality industry was hit hard; therefore, Google has lined up to support hotels through a program called Pay Per Stay. Google Pay Per Stay is a new commission-based formula, launched in May 2020, that allows accommodations to pay the [...]
April 29, 2020

What is Neuromarketing and why you should use it for your business

The world of marketing is constantly evolving, and companies are constantly looking for new ways to understand and influence consumer behavior. One of the most intriguing innovations in this field is neuromarketing, a discipline that relies on the study of the human brain to develop marketing strategies [...]
April 17, 2020

Digital restart: how to improve your Web Marketing strategy

The world of web marketing is constantly evolving, and the digital reboot is the perfect time to review and optimize your web and digital marketing strategy to make it effective and up-to-date. In this article, we will explore how you can improve your web marketing strategy to [...]
April 10, 2020

Facebook: guidelines for proper business management

In recent years, Facebook has become one of the most powerful marketing tools for businesses. With more than 3 billion monthly users, this platform offers a huge opportunity to connect with your target audience. However, to achieve significant results, it is essential to follow some guidelines for proper business management. In this [...]
April 9, 2020

5 useful tips for your e-commerce

E-commerce, which has developed more and more in recent years, has had a very strong impact on the Italian economy: in all sectors there has been a surge in consumption on online sales portals, even in those enabled for retail sales in physical points, such as the food or pharmaceutical sectors. In this article, we give [...]
April 3, 2020

7 Digital Marketing trends you need to incorporate into your strategy

Digital marketing is constantly evolving thanks largely to technological developments. In today's digital age, audiences are more connected than ever, and brands must adapt to trends to stay relevant. But what are the major trends of 2023? The world of social media requires anyone who is professionally [...]
March 27, 2020

E-commerce: how to increase earnings by selling on the Web

Businesses are increasingly asking how they can expand business and profits and thus increase earnings. One solution might be to open an e-commerce site, selling products or services online. E-commerce has grown significantly in recent years, becoming a very competitive market. This article is designed [...]
March 20, 2020

G Suite: a new way of working

In the ever-changing digital world, managing business operations requires tools and services that are flexible, scalable and highly collaborative. That's where G Suite, a suite of cloud-based applications developed by Google to meet the needs of businesses of all sizes, comes in. Born as [...]
March 18, 2020

What is GDPR? Comprehensive guide for companies and users

The General Data Protection Regulation, known by its acronym GDPR (General Data Protection Regulation), is a European Union law that has revolutionized the way companies and citizens handle personal data. GDPR No. 2016/679 came into effect on May 25, 2018, replacing the [...]