Blog - Page 17 of 22 - SocialCities

March 15, 2018

Call to action, landing page and thank you page in the B2B market

In the dynamic world of B2B marketing, the key to success lies in the ability to capture the attention of the right audience and guide them through an effective conversion path. In this article, we will focus on a crucial phase of the Inbound method and tools for converting visitors to your site [...]

March 12, 2018

Magento 2: the advantages of the platform

Magento 2: all the advantages of the e-commerce platform

In this article, we will look in detail at the many advantages offered by Magento 2, one of the most advanced and flexible e-commerce platforms currently available on the market due to its main features: power, customization and ease of use. E-commerce, in fact, has become a crucial area for businesses of all sizes, and [...]

March 5, 2018

Why one e-commerce works and another doesn't

E-commerce secrets: successes and failures

Have you ever wondered why a customer decides to return to buy from your online store or if, on the contrary, they decide not to do so anymore? The reasons are, as always, many, but it is important to try to be clear about the main ones because they will influence the success or otherwise of your shop. The success of a [...]

February 28, 2018

How to acquire new customers with inbound marketing

In this interview aimed at entrepreneurs, we tackle the thorny topic of acquiring new customers through the Web and Inbound Marketing. But what is Inbound Marketing? Inbound Marketing is a strategy that aims to attract, engage and retain customers through the creation of valuable content and positive interaction. [...]

February 27, 2018

Marketing automation between history and reality

Marketing automation, or marketing automation, represents a milestone in the evolution of the digital marketing industry. Marketing is increasingly geared toward multichannel and personalized communications: this is precisely why it is important to automate and measure business activities with marketing automation: Marketing automation is not [...]

February 21, 2018

Managing Facebook for your business: the SocialCities strategy

Facebook is a very powerful communication channel as it can increase the popularity of a business, help find new customers and retain them. Have you ever wondered what is the best strategy for your business? Surely you have happened to observe the Facebook business page of one of your competitors [...]

February 19, 2018

B2B inbound marketing: advantages and disadvantages

When is inbound marketing the best fit for your B2B business? What are the advantages and disadvantages of the Inbound methodology? Learn more about the new frontier of business marketing. One of the difficulties for your B2B company may be deciding which marketing strategy is best suited [...]

February 15, 2018

Why make corporate videos and promote them on social media?

It is now well known that videos have always been a great resource for one's social content, but why have they become almost indispensable? Let's find out in the article. While for years the most popular and most shared content by users has been images, in recent years videos have taken over, powerfully inserting themselves into the strategies of [...]

February 9, 2018

Inbound Marketing: what it is, how to define it and how to apply it

What is inbound marketing? How does it work? How to put it into practice at the enterprise level? Here is the right article to get a comprehensive overview of Inbound Marketing. Inbound Marketing is a strategy that has revolutionized the traditional approach to marketing. More than just a tactic, it is a holistic approach that involves creating content from [...]