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How to grow with B2B marketing?

EMC is a company based in Imola (BO) that designs and manufactures woodworking and metalworking machines. Founded in 1999, EMC has quickly made its way into a market made up of major international players: the constant growth in orders has led the company to acquire a factory 10 times larger than at the beginning.

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B2B digital marketing initiatives have helped expand the commercial sphere in which the company operates: SocialCities has been working with EMC since 2017, with the overhaul of the EMC Wood website. The first step taken together led to an improvement of the portal's graphical interface and User Experience, in order to make navigation more intuitive (including from mobile, with responsive design) not only for large companies looking for the perfect machine, but also for SMEs.

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B2B digital marketing initiatives have helped expand the commercial sphere in which the company operates: SocialCities has been working with EMC since 2017, with the overhaul of the EMC Wood website. The first step taken together led to an improvement of the portal's graphical interface and User Experience, in order to make navigation more intuitive (including from mobile, with responsive design) not only for large companies looking for the perfect machine, but also for SMEs.

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The birth of the Metal Division, in 2018, led to the creation from scratch of the EMC Metal website. At the same time, the Marketing strategy for both sectors (Wood & Metal) was developed, with the birth of the LinkedIn company page and the development of an editorial plan, created in consultation with sales and technical staff to better understand the target customers to be reached.

The creation of the blog contributed to the improvement of the organic positioning to reach the end user, supported by a punctual advertising campaign through Google Ads and social advertising, while the creation of an email newsletter helped to improve communication with retailers.

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The birth of the Metal Division, in 2018, led to the creation from scratch of the EMC Metal website. At the same time, the Marketing strategy for both sectors (Wood & Metal) was developed, with the birth of the LinkedIn company page and the development of an editorial plan, created in consultation with sales and technical staff to better understand the target customers to be reached.

The creation of the blog contributed to the improvement of the organic positioning to reach the end user, supported by a punctual advertising campaign through Google Ads and social advertising, while the creation of an email newsletter helped to improve communication with retailers.

Discover our work for EMC:

Go to site

We start

CASE STUDY

We start

How to grow with B2B marketing?

Discover our work for EMC:

Discover our work for EMC:

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