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The traditional relationship between marketing and sales teams within a company should be collaborative, but often it is not. The result? More difficulty in selling and closing new contracts. People who are part of these two teams are often viewed as operating for separate businesses: one thinks [...]

The potential of Beacons for marketing is many. Their use is particularly beneficial in making the experience in physical stores personalized and engaging. We have already covered the topic of beacons, explaining how these Bluetooth devices work and how they can be used. The possibilities for their use are potentially varied: so we want to delve into the opportunities [...]

Beacons are short-range communication devices that use Bluetooth technology to send signals to nearby mobile devices. These devices emit radio signals that can be detected by Bluetooth-enabled smartphones, tablets, and other mobile devices. They provide people with immersive experiences and help [...]

We do almost all of our web searches from smartphones, but website pages are not always optimized for mobile. Google with the Mobile First Index intends to adapt to this situation. Google must have noticed that mobile searches have surpassed PC searches worldwide. [...]