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January 23, 2020

Structured data: what it is and why to use it in an SEO strategy

For some time now, in the field of SEO, there has been persistent talk about structured data. A topic that for the past few years, as we will see, has radically changed the mechanisms of indexing. In particular, it has become a relevant topic since, back in 2011, Google, Bing, Yahoo! and Yandex created, an immense vocabulary used [...]
September 4, 2019

SEO: How to choose keywords to rank on Google

Choosing the best keywords can be the right factor in getting to the first page of Google. Let's find out together how to choose the best ones for your SEO strategy How has the use of keywords changed? For a long time, digital marketers around the world have been trying to organize their [...]
October 25, 2018

Indexing, ranking and optimization: what is the difference?

Seemingly synonymous, each of the three terms has a precise meaning and requires specific actions. Let's see how to index, position and optimize website pages. So many times, from an SEO perspective, we hear about indexing and positioning as equivalent terms. It is easy to get confused, but it is worth clarifying any doubts: they are not. [...]
October 12, 2018

How does Google's Mobile First Index work?

We do almost all of our web searches from smartphones, but website pages are not always optimized for mobile. Google with the Mobile First Index intends to adapt to this situation. Google must have noticed that mobile searches have overtaken PC searches worldwide. The [...]
September 11, 2018

How to improve Google ranking through content?

Having good content is not always enough to reach the first page on Google. What are the steps to take to position them correctly and reach the top of the SERP? A good SEO strategy, in fact, involves writing effective content, but it is not enough to achieve a good ranking (a different concept [...]
September 6, 2018

Google update August 2018: what has changed in the algorithm?

In summer 2018, Google decided to release a major new update. Panic ensued among SEO experts around the world. SEO is a complex business, not to be underestimated and constantly changing. Google itself admitted, from its official Twitter profile, that every day it releases one or more changes to [...]
August 10, 2018

Why is it important to rank on the first page of Google?

Why does everyone want to reach the top positions on Google with their business site? Is it necessary to be on the first page? What benefits can you have? Find out more by reading the article! We have already covered the topic of SEO optimization for search engines and what to do to be on the first page of Google. Now we [...]
August 7, 2018

How to choose the right SEO agency: what to expect from consultants?

How to choose a suitable SEO agency for your needs? How to make an informed choice? In this article, we better understand how to navigate among the various specialists in the field. If you have landed on this article, it means that you have understood the importance of a good SEO business and are trying to make an informed choice [...]
August 3, 2018

Seo Copywriting, what it is and why it is important to write well on the Web

What is seo copywriting? How can it help your entrepreneurial business? How does knowing how to write profitably for the Web connect with good SEO? There is a lot of content on the Web, even for niche topics, and making your way to the first page, top of the Google mountain [...]